NEW IN

WEARABLE CONTENT

No words. No rules. No standard. No fear. No shame. No regret. Show them who you are. Just post it raw. Get Inspired by our shades.

ROTTING HOURS

You asked. We delivered. From bed, we present the new very limited edition collection for bed rotting. Here is the cozy merch:

SKI 2025

We are extending the catalogue of ski goggles with new colours. Made in Italy with the best technical features and ZEISS© lenses. 2 sizes available: BIG and SMALL.

GASLY SKI

Pierre Gasly, the F1 driver from the Alpine team is presenting his new collection for the 2024 season. Explore all of his personalised designs.

SMILEY®

We are presenting a new collection in collaboration with Smiley®, the iconic brand that has transcended fashion and every generation since the 70’s.

TINTED LENSES

Discover our capsule collection of glasses with tinted lenses. Two of our best sellers now in new nostalgic retro inspired colours that are perfect for indoors and outdoors.